Human Resources, Marketing, Journalism… The Public Relations career, (PR), brings together knowledge from different areas.
Perhaps this is the reason why there is so much confusion about the positions you can occupy after finishing this career.
In any case, today we have proposed to answer all those questions through this blog. So, if you are thinking about studying Public Relations, read on!
What is Public Relations?
Public Relations is a communication discipline that focuses on building and maintaining beneficial relationships between an organization and its stakeholders.
Studying Public Relations will allow you to create communication strategies and campaigns, manage the image and reputation of an organization, coordinate events, manage crisis situations, work in the development of corporate social responsibility for companies and collaborate in the production of content for different media and platforms.
The ultimate goal is to cultivate a positive perception of the organization and strengthen its credibility, which brings a host of benefits to the company. For example, an increase in customer and consumer loyalty, attracting new business, community support or a higher degree of employee satisfaction.
But is there really a way to study a career in Public Relations?
Career opportunities of a Public Relations
The Public Relations career offers a wide variety of professional options. In fact, thanks to the versatile and transversal nature of this discipline, it is one of the careers with the most job opportunities.
Take a look at all the positions you can occupy after studying this career:
- Director of Communications
This position involves overseeing all communications (internal and external) for an organization, ensuring that its image and messages are consistent and effective.
- Corporate Public Relations
Professionals in this field work to improve a company’s image with the public, the media and its own employees.
- Crisis Manager
This position requires preparing and implementing action plans to successfully manage any crisis that may affect the organization’s reputation.
- Image Advisor
These professionals work with brands and public figures to improve their reputation through the image they project to others.
- Public Relations Agency Account Executive
Account executives in a Public relations agency are dedicated to creating and executing communications strategies for different clients.
- Media Relations
In this position, Public Relations professionals are responsible for creating and maintaining stable relationships with the media. This role may involve writing press releases, organizing conferences or setting up interviews.
- Digital Public Relations
This is a growing field of Public Relations and involves the use of digital platforms and social media to communicate with the public, the media and other stakeholders.
- Event Management
Public Relations professionals can also specialize in organizing events, such as conferences, product launches or fundraising events.
As you can see, the career opportunities offered by a Public Relations degree apply to both the public and private sectors and allow you to work in a wide variety of different industries and sectors.
So the range of options is endless.
However, in addition to academic training, to be successful in your career as a Public Relations professional, it is essential to develop a series of skills.
Skills of a Public Relations
To work in this field, certain technical and interpersonal skills are required.
Would you like to know what they are?
1 – Communication Skills
As a Public Relations professional, you will be constantly communicating. Whether it’s through press releases, presentations or conversations with clients. It is therefore essential that you are able to convey your ideas clearly and eloquently, either verbally or in writing.
2 – Interpersonal Skills
To enhance your career as a Public Relations professional you will have to develop a series of power skills that will allow you to interact with a wide variety of profiles, from your team members to the media or your target audience.
These skills include assertiveness, the development of emotional intelligence, conflict resolution, adaptability and time management.
3 – Language Skills & cultural intelligence
Knowing several languages and having sensitivity to cultural diversity is essential to expanding your network as a Public Relations professional. We live in an increasingly globalized world and being able to communicate effectively on an international level can open doors to a new world of opportunities.
That’s why many Public Relations students are considering the possibility of studying abroad.
4 – Knowledge of Digital Media and Social Networks
Understanding how digital media and social networks work is crucial to establish new forms of contact with customers. So, if you want to become a true Public Relations professional, you must know how to use them to communicate with your audience.
5 – Strategic Thinking
Public Relations professionals must be able to develop and execute communication strategies that are aligned with the overall objectives of companies. After all, the image of organizations depends on it.
All these skills can be developed throughout your career, or you can start working on them at university.
How? We tell you about it in the following section.
Study Public Relations in Madrid
If you are considering studying Public Relations abroad, you should not overlook the possibility of studying at CIS University.
Why? Quite simple.
Because CIS University is an American university that offers a wide range of university degrees in Madrid, Spain. So not only will you finish your studies with a high level of knowledge in the field, but you will also have the opportunity to interact with the local culture and explore new realities. In addition to improving your level of Spanish, the second most spoken language in the world.
Another point to take into consideration is that CIS University has more than 300 agreements with companies from different sectors, both nationally and internationally. So you will be able to take advantage of your university internship to explore the different paths that this career offers you.
Moreover, at CIS University we offer students a wide range of extracurricular activities that will allow you to train your interpersonal and communication skills. Which, as we have seen above, are vital in the field of Public Relations.
And last but not least, you will have the opportunity to build your first international network, since at CIS University we have students from more than 35 different nationalities.
For all these reasons, we encourage you to take a look at our study abroad programs to take the first step towards an exciting career full of opportunities. Are you in?
