marketing degree

9 Reasons to study a marketing degree

Do you consider yourself a great strategist? Are you one of those who are always updated on the latest trends? Would you like to discover the patterns behind a decision process?  

If you answered yes to more than one question, you are a good candidate to study a marketing degree.

In recent years, marketing degrees have gone from being the least demanded university degrees by students to reach the top of the ranking.

Why is that? You may ask.

Well, let’s say that digital marketing has something to do with this. The arrival of new technologies has generated new needs in companies. It is no longer enough to launch a spot on the radio or television, now you also have to be on social networks and get a good position in Google so that your potential customers can reach you.

In other words, the range of positions to be filled in the marketing department has been greatly expanded, making the marketing degree one of those that offers the best career opportunities nowadays. 

But this is not the only advantage of studying a marketing degree


Why to study a marketing degree?

Marketing is an area of study that combines knowledge of business, psychology, sales and human behavior

Its main purpose is to improve our understanding of consumers in order to satisfy their desires and solve their problems through the creation of different products. And, in this process of research and relationship with customers, there is room for both the most creative and the most analytical profiles, depending on the role you want to occupy.  


And, beyond the great professional opportunities it offers, there are multiple reasons to study a marketing degree: 

1 – It will help you understand people better.

2 – You will learn to be more convincing and persuasive.

3 – It will help you to drive almost any type of business.

4 – You will learn to interpret data and create strategies.

5 – You will  improve your communication and sales skills.

6 – Marketing is not linked to any specific sector, so the demand for this type of professionals applies to the entire labor market.

7 – You can choose from a wide range of different roles and specialties

8 – The average remuneration of the sector is around  $21,000 gross per year for profiles that have just finished their marketing degree and can reach up to  $120,000 depending on the position and the company.

9 – As it is a fairly new environment, the projection in a digital marketing company is not always related to years of experience.


Still not convinced? Let’s take a look at everything you can do at the end of your degree.


study a marketing degree


What can you do with a marketing degree?

As we have already mentioned in the previous point, studying a marketing degree gives you access to a wide variety of jobs. Let’s take a look at some examples to give you an idea:

  • Consultant
  • Market researcher
  • Product manager
  • SEO Expert
  • SEM Expert
  • Community manager
  • Copywriter
  • Business analyst
  • Market analyst
  • Communication director
  • Advertising director
  • Logistics manager
  • Teacher
  • Publicist advertiser
  • Chief marketing officer
  • General manager
  • Account director
  • Brand manager
  • Product manager
  • Sales director
  • Director of expansion, growth and development 
  • Director of institutional relations


Our recommendation is that you should take advantage of your internship to experience and discover which field you like the most and, once you finish your degree, choose a specialization within it.

Then, when you start looking for a job, you will have two options: to perform internal marketing functions for a single company or to be part of a media agency that manages projects for all types of clients.


In short, the doors have never been so open for those who want to forge a bright future studying a marketing degree.

At CIS University we will do our best to make it brilliant.Will you come with us?


Yes, I do