What do Tom Holland, the protagonist of Spiderman, the soccer player Marcelo and the rapper Kidd Keo have in common?
The answer is very simple: all of them are making a name for themselves in their professional field and they do so with shoes customized by Andrés, –Tito for friends– Martínez, from Tito Customs, a pioneering and leading company in the design, customization and reconstruction of shoes for a very specific public
Taking advantage of his masterclass at CIS University, we invited him to “Conversations for a Better World”, where he shared tips on how to understand entrepreneurship for someone so young and at the same time so successful.
Sitting in front of the microphones, the first striking thing about Tito is his generosity, his recognition of his team, and his seemingly inexhaustible energy:
“I wouldn’t be here today if it wasn’t for my team. Setting up and maintaining a good team that shares my vision is essential. Because opportunities come sooner or later, and by then you have to have a team lined up that is willing to give everything every time. As Bill Gates said, «— I am here because I have not lost any opportunity and I have made the most of them».”
Customizing sneakers for a Hollywood star
The interview left truly surprising moments, such as when Tito told us about the day he sent some illustrated shoes to Tom Holland himself, interpreter of the Spiderman franchise.
“It all started with a call from Sony: «—We want some shoes for Tom Holland but they have to be there tomorrow». I called Sergio, my illustrator, who was coming back from Valencia and he told me: «—Okay, no problem, but we’ll have to stay all night».”
“And we succeeded, because we ended up painting in my car on the way to the airport, while I was at the wheel telling him: «—Careful that I brake, careful that I brake!», because if we didn’t, we wouldn’t arrive on time. In the end everything went well.”
Anecdotes like this one, and other stories about the passion that starting your own business requires, were told one by one in front of the studio microphones.
And it seems that in Tito’s entrepreneurial career, so attentive and grateful to his team, that the aphorism is fulfilled: “If you want to go fast, go alone, but if you want to go far, have company.”
Adjust your laces and headphones, get comfortable and enjoy this episode full in creativity and perseverance by María Díaz de la Cebosa and Tito Customs.
