CIS University had the pleasure of welcoming Leticia Louzán, Head of Communication at Telxius, the Telefonica group, for an exclusive lecture with the students of the Communication, Marketing and Advertising majors in the Writing for the Media course, about the role that communication plays at her company. After opening the conference by describing her experience in the journalism and communication sector, the guest speaker went on to share data and personal stories about the crucial role played by the communication department within a global leader in telecommunications.
The session continued with a detailed description of what a normal day is like in the communications department of Telxius, a company focused on the installation and management of intercontinental underwater fiber optic cables designed to connect different continents digitally.
Leticia guided the students through the essential aspects of working in corporate communications within a technology-focused company, such as managing communication between the various audiences: suppliers, partners and customers, each with widely varying characteristics. She then shared practical knowledge on how to manage communications in a way that strengthens these internal collaborations and improves the company’s overall performance.
She also emphasized the importance of aligning communication strategies with business objectives, especially in industries where communication is key to connecting with and supporting other companies.
One of the key takeaways from her talk was how the communications department should serve as a strategic partner to other areas within the company, including marketing and sales. Louzán explained that effective communication enhances these departments by creating messages that resonate with target audiences, strengthening brand presence and fostering strong business-to-business relationships.
The presentation by the Head of Communication at Telxius not only provided students with valuable insight into the world of corporate communication at a company like Telxius, but also reinforced the importance of the strategic connection between communication and business objectives. Her ability to pass on practical knowledge and anecdotes from her own experience inspired students to reflect on the impact of effective communication in the success of an organization. This type of initiative underscores CIS University’s commitment to providing unique educational opportunities that bring students even closer to the realities of professional life, preparing them to take on challenges with confidence, innovation and a comprehensive understanding of global business dynamics.