Communication

Through their course work, students undertaking Communications explore the many ways media impacts the individual and society, locally and internationally. Students are provided with a solid academic background that promotes written and critical thinking skills, as well as theoretical and applied knowledge. Internships are an integral part of the curriculum. Through actual work experience during the program, students are better-prepared for their future professions. Possible internship roles include those in cinema, TV and radio production, advertising and marketing activities, as well as written and on-line press production — plus much more.

Learning Outcomes

Develop a basic comprehension of theories and concepts in the field of Communication;
Demonstrate an understanding of the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital film making);
Demonstrate knowledge of the research methods used in the many fields of Communication;
Articulate the complexity of media’s place in society and culture;
Communicate effectively in written form within the conventions of communication as a discipline, and;
Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within Communication as a field of study and profession.

Marketing Communication is a program consisting of courses in the area of Marketing and Communications, with 126 required credits for a Bachelor’s Degree, 65 of which are completed in the first two years.

The program offers students general requirements, as well as elective courses that coincide with students’ interests, which students themselves can choose together with the Dean of Students. In order to successfully complete the program in four years, students must also partake in a 12-credit internship program.

CIS/Endicott Students in Spain can complete the four-year International Business, American Bachelor’s Degree program entirely in Madrid, earning an official Endicott College degree, or opt to complete the final two years at Endicott College in Beverly, Massachussets, or any other American college or university in the world.

Program of Study

Curriculum Requirements – Associate Degree (years one and two) Total Credits Required: 65

Curriculum Requirements – Bachelor Degree (all four years) Total Credits Required: 126

General Education Core Requirements (6 credits)

ENG 111 Critical Reading & Writing I – 3 cr. +info
ENG 112 Critical Reading & Writing II- 3 cr. +info

Individual and Society (3 credits)

PSY 100 Psychology – 3 cr. +info

Global Issues (3 credits)

International Studies Course – 3 cr. +info

Literary Perspectives (3 credits)

ENG 102 Introduction to Literature – 3 cr. +info

Values and Ethical Reasoning (3 credits)

PHL 104 Ethics – 3 cr. +info

Aesthetic Awareness and Creative Expression (3 credits)

ART 102 Visual Art and Cultural Values II – 3 cr. +info

Quantitative Reasoning (3 credits)

One Math Course – 3 cr. +info

Science and Technology (3 credits)

ENV 150 Environmental Issues – 3 cr. +info

World Cultures (3 credits)

One World Culture Course – 3 cr. +info

Free Electives (12 credits)

ENG 103 Speech – 3 cr. +info
Three Approved Elective Courses – 9 cr. +info

Communication Requirements (21 credits)

CMM 106 Media & Culture I – 3 cr. +info
CMM 107 Media & Culture II – 3 cr. +info
CMM 103 Advertising Fundamentals – 3 cr. +info
CMM 203 Public Relations – 3 cr. +info
CMM 306 Social Impact of the Media – 3 cr. +info
BUS 121 Business Fundamentals I – 3 cr. +info
BUS 200 Marketing – 3 cr. +info

Internship

INT 200 Internship II – 2 cr. +info

Total Degree Requirements (in first 2 years) – 65 cr.

General Education Core Requirements (6 credits)

ENG 111 Critical Reading & Writing I – 3 cr. +info
ENG 112 Critical Reading & Writing II- 3 cr. +info

Individual and Society (3 credits)

PSY 100 Psychology – 3 cr. +info

Global Issues (3 credits)

International Studies Course – 3 cr. +info

Literary Perspectives (3 credits)

ENG 102 Introduction to Literature – 3 cr. +info

Values and Ethical Reasoning (3 credits)

PHL 104 Ethics – 3 cr. +info

Aesthetic Awareness and Creative Expression (3 credits)

ART 102 Visual Art and Cultural Values II – 3 cr. +info

Quantitative Reasoning (3 credits)

One Math Course – 3 cr. +info

Science and Technology (3 credits)

ENV 150 Environmental Issues – 3 cr. +info

World Cultures (3 credits)

One World Culture Course – 3 cr. +info

Free Electives (12 credits)

ENG 103 Speech – 3 cr. +info
BUS 110 Computers – 3 cr. +info
ENG 106 English Communication – 3 cr. +info
IST 215 The New Europe – 3 cr. +info

Communication Requirements (21 credits)

BUS 120 Business Fundamentals I – 3 cr. +info
BUS 200 Marketing – 3 cr. +info
CMM 106 Media & Culture I – 3 cr. +info
CMM 103 Advertising Fundamentals – 3 cr. +info
CMM 203 Public Relations – 3 cr. +info
CMM 107 Media & Culture II – 3 cr. +info
CMM 306 Social Impact of the Media – 3 cr. +info
GD 105 Introduction to Computer Graphics – 3 cr. +info
BUS 270 Communication in Business – 3 cr. +info
CMM 207 Writing for the Media – 3 cr. +info
CMM 370 Communication Research Methods – 3 cr. +info
BUS 415 Business Negotiation – 3 cr. +info
CMM 204 Promotional Writing – 3 cr. +info
CMM 312 Strategic Media Planning – 3 cr. +info
CMM 379 Semester Internship Strategies – 1 cr. +info
CMM 335 Social Media and Marketing – 3 cr. +info
CMM 380 Media Ethics – 3 cr. +info
BUS 320 Organizational Behavior – 3 cr. +info
BUS 450 Dynamics of Leadership – 3 cr. +info
CMM 405 Campaign Planning and Client Services – 3 cr. +info
CMM 415 Creative Portfolio Development – 3 cr. +info
BUS 320 Sales Management – 3 cr. +info

Senir Thesis Project (6 credits)

CMM 489 Senior Thesis I – 3 cr. +info
CMM 490 Senior Thesis II – 3 cr. +info

Internship

INT 200 Internship I – 2 cr. +info
CMM 480 Semester Internship Strategies – 12 cr. +info

Total Degree Requirements – 126 cr.

Documents

Associate Degree

Bachelor Degree

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