Learning Outcomes
- Develop a basic comprehension of theories and concepts in the field of Communication;
- Demonstrate an understanding of the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital film making);
- Demonstrate knowledge of the research methods used in the many fields of Communication;
- Articulate the complexity of media’s place in society and culture;
- Communicate effectively in written form within the conventions of communication as a discipline, and;
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within Communication as a field of study and profession.
Marketing Communication is a program consisting of courses in the area of Marketing and Communications, with 126 required credits for a Bachelor’s Degree, 65 of which are completed in the first two years.
The program offers students general requirements, as well as elective courses that coincide with students’ interests, which students themselves can choose together with the Dean of Students. In order to successfully complete the program in four years, students must also partake in a 12-credit internship program.
CIS/Endicott Students in Spain can complete the four-year International Business, American Bachelor’s Degree program entirely in Madrid, earning an official Endicott College degree, or opt to complete the final two years at Endicott College in Beverly, Massachussets, or any other American college or university in the world.
Program of Study
Curriculum Requirements – Associate Degree (years one and two) Total Credits Required: 65
Curriculum Requirements – Bachelor Degree (all four years) Total Credits Required: 126
General Education Core Requirements (6 credits)
- ENG 111 Critical Reading & Writing I – 3 cr. +info
- ENG 112 Critical Reading & Writing II- 3 cr. +info
Individual and Society (3 credits)
- PSY 100 Psychology – 3 cr. +info
Global Issues (3 credits)
- International Studies Course – 3 cr. +info
Literary Perspectives (3 credits)
- ENG 102 Introduction to Literature – 3 cr. +info
Values and Ethical Reasoning (3 credits)
- PHL 104 Ethics – 3 cr. +info
Aesthetic Awareness and Creative Expression (3 credits)
- ART 102 Visual Art and Cultural Values II – 3 cr. +info
Quantitative Reasoning (3 credits)
- One Math Course – 3 cr. +info
Science and Technology (3 credits)
- ENV 150 Environmental Issues – 3 cr. +info
World Cultures (3 credits)
- One World Culture Course – 3 cr. +info
Free Electives (12 credits)
Communication Requirements (21 credits)
- CMM 106 Media & Culture I – 3 cr. +info
- CMM 107 Media & Culture II – 3 cr. +info
- CMM 103 Advertising Fundamentals – 3 cr. +info
- CMM 203 Public Relations – 3 cr. +info
- CMM 306 Social Impact of the Media – 3 cr. +info
- BUS 121 Business Fundamentals I – 3 cr. +info
- BUS 200 Marketing – 3 cr. +info
Internship
- INT 200 Internship II – 2 cr. +info
Total Degree Requirements (in first 2 years) – 65 cr.
General Education Core Requirements (6 credits)
- ENG 111 Critical Reading & Writing I – 3 cr. +info
- ENG 112 Critical Reading & Writing II- 3 cr. +info
Individual and Society (3 credits)
- PSY 100 Psychology – 3 cr. +info
Global Issues (3 credits)
- International Studies Course – 3 cr. +info
Literary Perspectives (3 credits)
- ENG 102 Introduction to Literature – 3 cr. +info
Values and Ethical Reasoning (3 credits)
- PHL 104 Ethics – 3 cr. +info
Aesthetic Awareness and Creative Expression (3 credits)
- ART 102 Visual Art and Cultural Values II – 3 cr. +info
Quantitative Reasoning (3 credits)
- One Math Course – 3 cr. +info
Science and Technology (3 credits)
- ENV 150 Environmental Issues – 3 cr. +info
World Cultures (3 credits)
- One World Culture Course – 3 cr. +info
Free Electives (12 credits)
- ENG 103 Speech – 3 cr. +info
- BUS 110 Computers – 3 cr. +info
- ENG 106 English Communication – 3 cr. +info
- LST 215 The New Europe – 3 cr. +info
Communication Requirements (21 credits)
- BUS 120 Business Fundamentals I – 3 cr. +info
- BUS 200 Marketing – 3 cr. +info
- CMM 106 Media & Culture I – 3 cr. +info
- CMM 103 Advertising Fundamentals – 3 cr. +info
- CMM 203 Public Relations – 3 cr. +info
- CMM 107 Media & Culture II – 3 cr. +info
- CMM 306 Social Impact of the Media – 3 cr. +info
- GD 105 Introduction to Computer Graphics – 3 cr. +info
- BUS 270 Communication in Business – 3 cr. +info
- CMM 207 Writing for the Media – 3 cr. +info
- CMM 370 Communication Research Methods – 3 cr. +info
- BUS 415 Business Negotiation – 3 cr. +info
- CMM 204 Promotional Writing – 3 cr. +info
- CMM 312 Strategic Media Planning – 3 cr. +info
- CMM 379 Semester Internship Strategies – 1 cr. +info
- CMM 335 Social Media and Marketing – 3 cr. +info
- CMM 380 Media Ethics – 3 cr. +info
- BUS 320 Organizational Behavior – 3 cr. +info
- BUS 450 Dynamics of Leadership – 3 cr. +info
- CMM 405 Campaign Planning and Client Services – 3 cr. +info
- CMM 415 Creative Portfolio Development – 3 cr. +info
- BUS 320 Sales Management – 3 cr. +info
Senir Thesis Project (6 credits)
Internship
Total Degree Requirements – 126 cr.
