Entrepreneurship Course



Introduction/Objectives / Learning Outcomes

An introduction to entrepreneurship and the steps you need to take to succeed, based on theoretical and practical sessions and workshops, round-tables, visits and entrepreneurs’ testimonials of personal experiences.

You will:

  • Know how to start your entrepreneurial adventure, from finding an idea, to marketing it in the marketplace, to raising capital for your project.
  • Learn the entrepreneurial skills and mindset needed to start your business.
  • Learn from successful entrepreneurs gaining an international experience.
  • Have a robust idea of what it means to be an entrepreneur
  • Identify the critical success factors to launch a new idea, product or service
  • Develop the language required to compete in today’s start-up world
  • Build a contemporary business plan that is “business-plan competition” viable
  • Leverage your leadership skills appropriately in any organization
  • Build/expand an professional network

Targeted to

Bachelor students interested in discovering entrepreneurship having or not a business project; students from all disciplines can participate.

The Academic Program Includes

  • Field trips for practical and hands-on experiences.
  • Speakers from different institutions, university faculty and entrepreneurs.
  • Visits to entrepreneurship centers.
  • Visits to business institutions.
  • Social events and activities.
  • Students will be accompanied by Prof. Francisco Ubierna, Ph.D.

Conferences Workshops

  1. How to draw up a good plan – CANVAS model.
  2. How to identify an opportunity and evaluate an idea.
  3. Business models to develop your idea.
  4. How to sell your idea. High impact presentations. How to speak to investors: Elevator Pitch.
  5. How to finance your idea, raising capital for your project: business angels, crowdfunding, banks
  6. How to market your product/service.

Academic Activities and Visits

Different activities are scheduled, among them, we include activities and lectures such as (

  1. Spain – US Chamber of Commerce in Miami
  2. Start-up companies
  3. Spanish companies in the USA
  4. Miami Fashion Week
  5. Law firm
  6. Good and services companies
  7. Communication and marketing
  8. Hospitality
  9. Finance companies
  10. Miami City Hall

Social Activities and Tourism

  • Visit to The Everglades
  • Spanish Culture Center in Miami

Partners / With the Colaboration of

Organized by

CIS University Endicott International (Madrid) and CIS International Studies Office in Miami (USA).

Whats Included

  • Course activities: class, conferences, visits to firms.
  • Social activity: visit to the Everglades
  • Transportation in Miami during academic activities and visit to Everglades
  • Double room, breakfast and lunch
  • Health and accidental Insurance


Contact person: Francisco Ubierna,