{"id":38524,"date":"2024-04-15T13:41:06","date_gmt":"2024-04-15T11:41:06","guid":{"rendered":"https:\/\/www.cis-spain.com\/?p=38524"},"modified":"2024-04-15T13:41:06","modified_gmt":"2024-04-15T11:41:06","slug":"dominando-el-arte-de-la-persuasion","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/blog\/dominando-el-arte-de-la-persuasion\/","title":{"rendered":"Dominando el arte de la persuasi\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38524\" class=\"elementor elementor-38524\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c92c20c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c92c20c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65dccc23\" data-id=\"65dccc23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12edc63f elementor-widget elementor-widget-text-editor\" data-id=\"12edc63f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>La persuasi\u00f3n es verdaderamente un arte y no una ciencia,<\/b><span style=\"font-weight: 400;\"> por lo que no existen f\u00f3rmulas concretas para el \u00e9xito. Sin embargo, de la misma forma que hay diversos caminos para llegar al mismo destino, conocemos algunos factores clave que uno puede incorporar en sus estrategias de venta, para alcanzar al p\u00fablico objetivo y persuadir de manera efectiva.<\/span><\/p><p><span style=\"font-weight: 400;\">En la clase de <\/span><b>Business Communication<\/b><span style=\"font-weight: 400;\"> de <\/span><b>CIS University<\/b><span style=\"font-weight: 400;\">, la profesora <\/span><a href=\"https:\/\/www.linkedin.com\/in\/karynsuarez\/\"><b>Karyn Su\u00e1rez<\/b><\/a><span style=\"font-weight: 400;\"> explic\u00f3 a sus estudiantes la importancia de la persuasi\u00f3n a trav\u00e9s de varios casos de negociaciones hist\u00f3ricas. A continuaci\u00f3n, los alumnos pudieron aplicar la teor\u00eda a trav\u00e9s de una venta simulada al resto de compa\u00f1eros.<\/span><\/p><p><span style=\"font-weight: 400;\">Para ello, el alumno deb\u00eda seleccionar a ciegas un objeto aleatorio de una caja, -como un juguete, un soporte para el m\u00f3vil o un souvenir,- tras lo que dispon\u00eda de unos minutos para preparar su discurso y estrategia de venta.<\/span><\/p><p><span style=\"font-weight: 400;\">La base de esta actividad se encuentra en los escritos del fil\u00f3sofo griego Arist\u00f3teles, cuyos principios a\u00fan resuenan en el mundo moderno. La tr\u00edada de estrategias que describi\u00f3, conocida como <\/span><b>Ethos, Pathos y Logos<\/b><span style=\"font-weight: 400;\">, proporciona un marco s\u00f3lido desde el cual podemos articular un discurso de persuasi\u00f3n efectiva.<\/span><\/p><ul><li><span style=\"font-weight: 400;\">El <\/span><b>principio de Ethos<\/b><span style=\"font-weight: 400;\">, derivado de la palabra \u00ab\u00e9tica\u00bb, subraya la importancia de establecer credibilidad y autoridad sobre el tema en cuesti\u00f3n, como por ejemplo enfatizando que se dispone de a\u00f1os de experiencia o una extensa formaci\u00f3n en la materia. Es esencial desde un principio construir una base s\u00f3lida de confianza con el p\u00fablico objetivo.<\/span><\/li><li>Por otro lado, el <b>principio de Pathos<\/b><span> se centra en la conexi\u00f3n emocional. Al comprender y apelar a las emociones compartidas, los persuasores pueden construir puentes significativos con su audiencia, lo que facilita la aceptaci\u00f3n e interiorizaci\u00f3n de sus mensajes.<\/span><\/li><li>Finalmente, el <b>principio de Logos<\/b><span> incorpora la l\u00f3gica, datos y hallazgos estad\u00edsticos para respaldar y reforzar los argumentos presentados. Podemos hablar aqu\u00ed de un descuento sobre el precio, o de la tasa de efectividad mejorada. Esta base racional complementa las emociones y la credibilidad, fortaleciendo a\u00fan m\u00e1s la persuasi\u00f3n.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-38528\" title=\"CIS University Dominando el arte de la persuasi\u00f3n 2\" src=\"https:\/\/www.cis-spain.com\/wp-content\/uploads\/2024\/04\/CIS-University-Dominando-el-arte-de-la-persuasion-2.jpg\" alt=\"CIS University Dominando el arte de la persuasi\u00f3n 2\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.cis-spain.com\/wp-content\/uploads\/2024\/04\/CIS-University-Dominando-el-arte-de-la-persuasion-2.jpg 1024w, https:\/\/www.cis-spain.com\/wp-content\/uploads\/2024\/04\/CIS-University-Dominando-el-arte-de-la-persuasion-2-300x169.jpg 300w, https:\/\/www.cis-spain.com\/wp-content\/uploads\/2024\/04\/CIS-University-Dominando-el-arte-de-la-persuasion-2-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><span style=\"font-weight: 400;\">La profesora Su\u00e1rez hizo hincapi\u00e9 en que la aplicaci\u00f3n efectiva de estos conceptos no solo implica su comprensi\u00f3n te\u00f3rica, sino tambi\u00e9n la autenticidad y la pasi\u00f3n genuina por el producto o idea que se est\u00e1 promoviendo:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u00abPersuadir y convencer a otros requiere m\u00e1s que s\u00f3lo habilidades t\u00e9cnicas<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">La autenticidad y la pasi\u00f3n no se pueden fingir, son elementos clave que gu\u00edan la persuasi\u00f3n hacia el \u00e9xito\u00bb.<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Los estudiantes de CIS University tuvieron la oportunidad de poner a prueba sus habilidades de venta persuasiva, ya que este tipo de experiencias pr\u00e1cticas, -aprender haciendo-, no s\u00f3lo consolidan el aprendizaje te\u00f3rico, sino que tambi\u00e9n preparan a los estudiantes para enfrentarse a desaf\u00edos persuasivos en el mundo real.<\/span><\/p><p><span style=\"font-weight: 400;\">Las habilidades de persuasi\u00f3n y venta son tan valoradas hoy en d\u00eda por las organizaciones y reclutadores, que la profesora Su\u00e1rez apenas tuvo que motivar a los alumnos a realizarla, ya que esta actividad pr\u00e1cticamente \u00abse vend\u00eda sin esfuerzo\u00bb.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La persuasi\u00f3n es verdaderamente un arte y no una ciencia, por lo que no existen f\u00f3rmulas concretas para el \u00e9xito. Sin embargo, de la misma forma que hay diversos caminos para llegar al mismo destino, conocemos algunos factores clave que&hellip;<\/p>\n","protected":false},"author":3,"featured_media":38525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"footnotes":""},"categories":[164,454],"tags":[456,69,457,406,455,458],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dominando el arte de la persuasi\u00f3n - CIS University<\/title>\n<meta name=\"description\" content=\"La profesora Karyn Su\u00e1rez explic\u00f3 a sus estudiantes la importancia de la persuasi\u00f3n a trav\u00e9s de varios casos de negociaciones hist\u00f3ricas.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominando el arte de la persuasi\u00f3n - 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