{"id":38184,"date":"2024-12-16T09:00:52","date_gmt":"2024-12-16T07:00:52","guid":{"rendered":"https:\/\/www.cis-spain.com\/en\/?p=38184"},"modified":"2024-12-13T10:50:12","modified_gmt":"2024-12-13T08:50:12","slug":"the-challenge-of-creating-a-coffee-shop-on-campus","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/en\/blog\/the-challenge-of-creating-a-coffee-shop-on-campus\/","title":{"rendered":"The Challenge of Creating a Coffee Shop on Campus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38184\" class=\"elementor elementor-38184\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-200ef1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"200ef1d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10b6e22f\" data-id=\"10b6e22f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755cfb46 elementor-widget elementor-widget-text-editor\" data-id=\"755cfb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At <\/span><b>CIS University<\/b><span style=\"font-weight: 400;\"> we know that nothing motivates students more than \u201cChallenge-Based Learning\u201d (CBL). For this reason, <\/span><b>Business Communications<\/b> <b>professor Karyn Suarez<\/b><span style=\"font-weight: 400;\"> proposed to her students design a program to create and implement a hypothetical coffee shop on campus, which would compete directly with well-known brands already established, and very popular among the students.<\/span><\/p><p><span style=\"font-weight: 400;\">The challenge involved creating a new coffee shop by applying <\/span><b>Cialdini\u2019s six principles of persuasion<\/b><span style=\"font-weight: 400;\"> taught in class: reciprocity, commitment and consistency, social approval, empathy, authority and scarcity.<\/span><\/p><p><span style=\"font-weight: 400;\">The exercise asked students to think creatively and strategically while applying the principles of persuasion in their project for a new business. The students worked in teams during several sessions, developing innovative strategies to attract customers to their business. Some took on the role of CEOs or owners of the cafe and had to direct their persuasion strategies to other classmates, who played the roles of cafe staff, employees, and chefs.<\/span><\/p><p><span style=\"font-weight: 400;\">The groups gave a detailed presentation showcasing their ideas for attracting and retaining customers. Each team was judged on their creativity, originality, visual appeal, teamwork, understanding of persuasion concepts, and overall presentation skills.<\/span><\/p><p><span style=\"font-weight: 400;\">Professor Suarez ran this challenge across all of her courses and held a symbolic awards ceremony to honor the winning team, which stood out for its innovative solutions and strong application of persuasive principles.<\/span><\/p><p><span style=\"font-weight: 400;\">The winning team was formed by students Celia Blanco, Elisa De Esteban, Claudia Garcia, Emma Medvene, and Makenzie \u2018Mak\u2019 Reynolds.<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">\u201cCongratulations to the winning team of the Campus Cafeteria Persuasion Principles Contest: The Secret Sip Cafe,\u201d said Professor Suarez.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cTheir innovative ideas and presentation made all the difference. I am incredibly proud of the effort and passion you brought to this task. Well done for this well-deserved victory!\u201d<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At CIS University we know that nothing motivates students more than \u201cChallenge-Based Learning\u201d (CBL). For this reason, Business Communications professor Karyn Suarez proposed to her students design a program to create and implement a hypothetical coffee shop on campus, which&hellip;<\/p>\n","protected":false},"author":3,"featured_media":38186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[162,643],"tags":[101,645,644,374,647,183,646],"class_list":["post-38184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-business-academic","tag-business","tag-business-development","tag-cei-university","tag-communication","tag-principles-of-persuasion","tag-teamwork","tag-university-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Challenge of Creating a Coffee Shop on Campus - CIS University<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Challenge of Creating a Coffee Shop on Campus - CIS University\" \/>\n<meta property=\"og:description\" content=\"At CIS University we know that nothing motivates students more than \u201cChallenge-Based Learning\u201d (CBL). 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