{"id":35865,"date":"2023-12-04T10:31:47","date_gmt":"2023-12-04T08:31:47","guid":{"rendered":"https:\/\/www.cis-spain.com\/en\/?p=35865"},"modified":"2023-12-04T10:32:51","modified_gmt":"2023-12-04T08:32:51","slug":"how-to-write-for-the-radio-master-class-by-journalist-fernando-bayo","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/en\/blog\/how-to-write-for-the-radio-master-class-by-journalist-fernando-bayo\/","title":{"rendered":"\u201cHow to write for the radio\u201d, master class by journalist Fernando Bayo."},"content":{"rendered":"\t\t
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Grupo Prisa<\/b><\/a>‘s radio journalist, <\/span>Fernando Bayo<\/b><\/a>, visited <\/span>CIS University <\/b>to talk with second-year Communication and Marketing students about \u201c<\/span>What it’s like to write for the radio<\/span><\/i>.\u201d Bayo, a renowned professional with a seventeen-year career on the airwaves, was invited to participate in the \u201c<\/span>Writing for the Media<\/b>\u201d course, led by professors Mar G\u00e1mez Garc\u00eda and Jos\u00e9 Antonio Rodr\u00edguez.<\/span><\/p>

\u201cYou need to write the same way you speak. You must sound natural because otherwise you will not be able to establish that special bond with the listener,\u201d <\/span><\/i>he explained to his audience while storytelling several personal anecdotes.<\/span><\/p><\/blockquote>

The speaker pointed out that, due to the dizzying times we live in, it is very difficult to improvise in this environment, and therefore prior preparation is essential before sitting in front of the microphone:<\/span><\/p>

\u201cIt is important to follow a script, but at the same time you should sound like you are not following a script. I know it sounds paradoxical, but that is the point of balance we are looking for,\u201d <\/span><\/i>he stated in class.<\/span><\/p><\/blockquote>

The journalist reminded the students of the importance of reaching the audience and getting the message to its natural audience:<\/span><\/p>

\u201cFrom the beginning, you must ask yourself: Who am I addressing? What do I want to communicate? How am I going to present it? Never lose sight of these three questions.\u201d<\/span><\/i><\/p><\/blockquote>

He also emphasized that it is imperative to \u201cfind diverse ways to approach the story and find different ways to tell it.\u201d In this sense, he explained that it is crucial to include several sources and that it is more important to find \u201c<\/span>interesting people than important people<\/span><\/i>\u201d:<\/span><\/p>

\u201cSometimes important people can be boring or have nothing to say.\u201d<\/span><\/i><\/p><\/blockquote>

Finally, he reminded the students of the importance of advertising for the survival of private radio networks, and offered the students some useful tips on how to create the podcasts they should submit for their classes.<\/span><\/p>

Through this conference, CIS University is committed to immersive education, bringing to the classrooms those recognized professionals whose experience and knowledge can provide great added value to the training of students.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Grupo Prisa‘s radio journalist, Fernando Bayo, visited CIS University to talk with second-year Communication and Marketing students about \u201cWhat it’s like to write for the radio.\u201d Bayo, a renowned professional with a seventeen-year career on the airwaves, was invited to…<\/p>\n","protected":false},"author":3,"featured_media":35866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[162,369],"tags":[54,374,373,372,72,370,371],"class_list":["post-35865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-master-class","tag-cis-university","tag-communication","tag-conference-speaking","tag-journalism","tag-marketing","tag-master-class","tag-radio"],"yoast_head":"\n\u201cHow to write for the radio\u201d, master class by journalist Fernando Bayo. - CIS University<\/title>\n<meta name=\"description\" content=\"Fernando Bayo, visited CIS University to talk with second-year Communication and Marketing students about \u201cWhat it's like to write for the radio.\u201d\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cHow to write for the radio\u201d, master class by journalist Fernando Bayo. - 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