{"id":35391,"date":"2023-11-28T12:03:26","date_gmt":"2023-11-28T10:03:26","guid":{"rendered":"https:\/\/www.cis-spain.com\/en\/?p=35391"},"modified":"2023-11-28T12:03:26","modified_gmt":"2023-11-28T10:03:26","slug":"urban-roosters-innovating-to-the-rhythm-of-rap","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/en\/blog\/urban-roosters-innovating-to-the-rhythm-of-rap\/","title":{"rendered":"Urban Roosters, innovating to the rhythm of Rap"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35391\" class=\"elementor elementor-35391\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-572c9c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"572c9c33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6513a32\" data-id=\"6513a32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa46004 elementor-widget elementor-widget-text-editor\" data-id=\"3aa46004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hip-hop, also known as rap, has become the most popular musical genre since it overtook Rock in 2008 in listening preferences according to the famous Spotify platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Approximately 50 years ago, hip-hop emerged in the most disadvantaged neighborhoods of New York, such as Harlem and the Bronx, where African Americans and Latinos drove their creativity through graffiti, breakdancing and the first musical manifestations of gendered hip-hop.<\/span><\/p><p><span style=\"font-weight: 400;\">This artistic and cultural movement that was originally made invisible and discriminated against due to its marginal origins, today is not only hegemonic in the musical panorama, but has become a lucrative source of income for all types of related artists: musicians, producers, fashion designers, concert and festival promoters, and of course, entrepreneurs.<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about Hip-Hop, as well as the methods to organize and monetize all this creative energy, we invited <\/span><a href=\"https:\/\/www.linkedin.com\/in\/purbanroosters\/\"><b>Pedro Henrique<\/b><\/a><span style=\"font-weight: 400;\">, co-founder of <\/span><a href=\"https:\/\/www.urbanroosters.com\/\"><b>Urban Roosters<\/b><\/a><span style=\"font-weight: 400;\">, the largest global Rap community in the Spanish language to the <\/span><b>CIS University Podcast studio<\/b><span style=\"font-weight: 400;\">, and one of the most influential forums for this musical style.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u2014 \u201cWe were hip-hop fans. We came from the world of Advertising, generating ideas for clients and we saw that our favorite musical style lacked stability or a regulatory framework that would provide stable income to those who were starting out in this sector.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">What many do not know is that, unlike other competitions such as e-sports, or other sports such as tennis, rap lacked an international ranking system that adequately recognized and valued the artists of this genre, giving them visibility, and steady income from competitions and sponsorships.<\/span><\/p><h2>Urban Roosters creates the FMS Freestyle Competitions<\/h2><p><span style=\"font-weight: 400;\">With this \u201cgap\u201d in mind, and using Urban Roosters as a platform, Pedro Henrique and his partners created the first professional tournaments that pitted rap artists in duels \u2013 also called \u201ccockfights\u201d \u2013 in eliminatory rounds. In this way, a periodic and dynamic ranking was established on who was the best hip-hop artist in each nation. This is how the <\/span><b>Freestyle Master Series (FMS)<\/b><span style=\"font-weight: 400;\"> was born first in Spain, and then, exported to Argentina, Chile, Colombia, Peru, Mexico, the Caribbean and Brazil.<\/span><\/p><p><span style=\"font-weight: 400;\">These rounds of competition have professionalized the world of Rap, and have provided a stable structured framework with a ranking system that was previously non-existent. Now, through tournaments, it is not only determined who the best are, but also the rapper&#8217;s activity is professionalized through prizes, remuneration and recurring income. This initiative has elevated the status of hip-hop artists, taking the world of rap to a new level of recognition and professionalization compared to other genres in the music industry.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u2014 &#8220;As a result of the explosion of the internet we have seen how new jobs emerged such as Youtuber, Gamer, Influencer&#8230; Our vision is that artists who practice rap have the option of becoming professional, have a stable income like any other, and that allows them to live off their passion.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">It might sound like an almost impossible mission, but the growth figures and its expansion across 2 continents and 7 countries seem to be proving them right. Urban Roosters continues to push the boundaries and transform the hip-hop landscape with its innovative approach, solidifying its position as a fundamental pillar in the evolution and professionalization of this musical genre.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u2014 \u201cWhen a cockfight ends, we hug each other; There are no winners or losers, there is only silence and admiration that we have for each other. That is the most important thing that Rap instills: self-improvement and respect for yourself and others.\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad20baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ad20baf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fda0000\" data-id=\"6fda0000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e5df44a elementor-widget elementor-widget-spacer\" data-id=\"1e5df44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-13e1a659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13e1a659\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7005b954\" data-id=\"7005b954\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73beb012 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"73beb012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/open.spotify.com\/episode\/0C6FBu5K3X9AyWXqnuXfe9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-podcast\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SPOTIFY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-589cc84d\" data-id=\"589cc84d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a01c0c5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3a01c0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/www.ivoox.com\/t3-ep1-conversaciones-pedro-henrique-audios-mp3_rf_118971781_1.html\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-podcast\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">IVOOX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48f0b6a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f0b6a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-639c8377\" data-id=\"639c8377\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1d8993 elementor-widget elementor-widget-spacer\" data-id=\"7f1d8993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hip-hop, also known as rap, has become the most popular musical genre since it overtook Rock in 2008 in listening preferences according to the famous Spotify platform. Approximately 50 years ago, hip-hop emerged in the most disadvantaged neighborhoods of New&hellip;<\/p>\n","protected":false},"author":3,"featured_media":35392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[16,53],"tags":[365,368,54,236,71,366,367,364,362,363,361],"class_list":["post-35391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cis-en","category-podcast-cis-en","tag-battle-rap","tag-breakdance","tag-cis-university","tag-cis-university-podcast","tag-entrepreneurship","tag-freestyle-master-series-fms","tag-graffiti","tag-hip-hop","tag-pedro-henriquez","tag-rap","tag-urban-roosters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Urban Roosters, innovating to the rhythm of Rap - CIS University<\/title>\n<meta name=\"description\" content=\"To learn more about Hip-Hop, we invited Pedro Henrique, co-founder of Urban Roosters, to the CIS University Podcast studio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urban Roosters, innovating to the rhythm of Rap - CIS University\" \/>\n<meta property=\"og:description\" content=\"To learn more about Hip-Hop, we invited Pedro Henrique, co-founder of Urban Roosters, to the CIS University Podcast studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cis-spain.com\/en\/blog\/urban-roosters-innovating-to-the-rhythm-of-rap\/\" \/>\n<meta property=\"og:site_name\" content=\"CIS University - EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T10:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cis-spain.com\/en\/wp-content\/uploads\/sites\/3\/2023\/11\/CIS-University-Urban-Roosters-innovating-to-the-rhythm-of-Rap.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fwegner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fwegner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/\"},\"author\":{\"name\":\"fwegner\",\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/#\\\/schema\\\/person\\\/308e5a2cbfa4ea34dfd4bf728addd615\"},\"headline\":\"Urban Roosters, innovating to the rhythm of Rap\",\"datePublished\":\"2023-11-28T10:03:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/11\\\/CIS-University-Urban-Roosters-innovating-to-the-rhythm-of-Rap.jpg\",\"keywords\":[\"Battle rap\",\"Breakdance\",\"cis university\",\"CIS University Podcast\",\"entrepreneurship\",\"Freestyle Master Series (FMS)\",\"Graffiti\",\"Hip-Hop\",\"Pedro Henriquez\",\"Rap\",\"Urban Roosters\"],\"articleSection\":[\"CIS-EN\",\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/cis-spain.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/\",\"url\":\"https:\\\/\\\/www.cis-spain.com\\\/en\\\/blog\\\/urban-roosters-innovating-to-the-rhythm-of-rap\\\/\",\"name\":\"Urban Roosters, innovating to the rhythm of Rap - 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