In the current moment in which we live, where we consume more and more digital content, the art of weaving words to captivate the public is more valued than ever.
And, beyond what someone would have us believe, a good copywriter can never be replaced by an AI. Because to become a good copywriter, one of those who are able to surprise and reach the depths of your soul, you need creativity, strategy, empathy, and lots of ingenuity.
It is not enough to write well.
So, if you are one of those who firmly believe in the power of words, we recommend you read on. In this article, we’re going to break down the necessary skills to shine in this field and the steps you need to follow to become one of the most coveted copywriters.
Ready to turn your passion for words into a rewarding career?
7 steps to start your career as a copywriter
Embarking on the journey to become a copywriter can be both exciting and overwhelming. But fear not, because we’re going to show you the way to kick-start your copywriting career.
All you have to do is follow these simple steps:
1 – Educate Yourself
The journey to become a really good copywriter often starts with obtaining a relevant university degree.
It is true that nowadays there are many training and courses on copywriting, but, in our point of view, they tend to remain at the tip of the iceberg. However, studying a communication degree can provide you with a strong and holistic foundation in language, media, and marketing, which are crucial elements in copywriting.
2 – Build your Personal Brand
Your personal brand is the best tool to show your talent to potential clients.
Start posting on social networks, writing blog posts, or even volunteering to handle the communication of small projects or charitable causes, this way you will create your first portfolio step by step. This last will help you gain experience in different niches and demonstrate your versatility by showing your skills to connect with different audiences.
3 – Specialize
Although many people think otherwise, specializing in a specific niche can open many doors. Because it’s great to be an all-rounder, but being a copywriter specialized in a particular topic can become a differential point that makes you stand out from your competition.
So now you know, choose your niche and become an expert in that area. Whether it is a specific sector (fashion, health, technology, etc.) or a concrete type of piece (newsletters, texts for web pages, online advertising, etc.).
4 – Network
Connect with other copywriters, join writing communities, attend workshops, and reach out to potential clients or employers. Networking can provide you with opportunities and collaborations that you would never have imagined.
Freelancing can be a springboard to build your reputation.
Moreover, nowadays, there are countless platforms that can help you build your own customer base, gain experience, and earn money while you learn. Upwork, Freelancer or Fiverr are some of the most prominent, but there are many more.
6 – Stay tuned and curious
The digital landscape is constantly evolving. That’s why it’s imperative that you stay abreast of the latest industry trends, new algorithm behaviors and emerging platforms.
Continuous learning and curiosity are a must in the copywriting world.
7 – Keep practicing
If it’s predictable, it’s not copywriting. Therefore, to become a good copywriter, you should not rely on the same formulas that everyone uses. You have to go a step further and try new things that will allow you to stand out.
To achieve this, there is no other way but practicing, and practicing, and practicing… And never take anything for granted. Not even the skills you need to develop to become a copywriter.
7 copywriting skills you need to succeed
A copywriter is like a small catch-all in which, beyond communication skills, there is room for many other abilities. Such as, for example:
1 – Research Skills
A good copywriter knows how to research thoroughly. This ensures that your content is accurate, reliable, and trustworthy.
2 – Understanding Audience
Knowing your audience inside out enables you to write insights that resonates with them, thus making your message more effective.
3 – SEO Knowledge
In the digital world, SEO is indispensable. Knowing a little bit about SEO will help your content rank higher on search engines, increasing visibility and engagement.
4 – Creativity
Thinking outside the box will help you come up with fresh ideas, catchy headlines, and engaging content that sets you apart from the competition.
5 – Time Management
Meeting deadlines is crucial when you are a copywriter. Excellent time management skills will help you juggle multiple projects efficiently.
6 – Sales & Marketing Knowledge
Copywriting is, essentially, selling through words. Therefore, having a solid knowledge of marketing and sales principles will make your writing more persuasive.
7 – Mastering the language
And, last but not least… To become a copywriter you must have impeccable grammar, a large vocabulary and a certain facility to catch each client’s tone and style.
Simply put, becoming a copywriter is all about learning how to use words to create impact, evoke emotion and connect with your audience.
So, if you are passionate about writing and curious about understanding the ins and outs of the digital world, what are you waiting for? Take the plunge and enroll in a communication degree at CIS University.
Your journey to becoming a master wordsmith starts here and, who knows, you might just write the next big headline to take the world by storm.