Social Impact of the Media

Course No: CMM 306

Course Title: Social Impact of the Media

Credits: 3


Catalog Description:

Social Impact of the Media examines the role of media in modern culture. Topics include the effects of media on socialization, education, political choice and process, formation and development of beliefs, attitudes and behavior. Students will additionally engage in complicated examinations of media texts and their connections to appropriate political, social and economic issues.


Learning Outcomes:

At the completion of this course the student should be able to:

  • Understand the connection between mass media and social issues.
  • Comprehend how decisions about news selection are made within media.
  • Compare differences of the impact of mass media in the USA and Europe.
  • Appreciate both the globalization effects of mass media and the resistance to them.


Required Readings and Documentary Viewings:

  • Chapters from Vivian, John. The Media of Mass Communication, (11th ed.); Pearson Education, 2014.
  • Excerpts from Holiday, Ryan, Trust Me, I’m Lying: Tactics and Confessions of a Media Manipulator; Portfolio/Penguin, 2012.
  • “The Press’s Reporting on WMD”. Frontline, 13 Feb. 2007. Web.
  • Control Room. Dir. Jehane Noujaim. Noujaim Films, 2004.
  • Outfoxed: Rupert Murdoch’s War on Journalism.  Dir. Robert Greenwald. Carolina Productions, 2004.
  • Triumph of the Will. Dir. Leni Riefenstahl. German Propaganda Department, 1935.
  • Why We Fight. Dir. Frank Capra. U.S. War Department, 1942.