Media & Culture I

Course title: Media and Culture I

Course number: CMM 106

Credits: 3

Pre-requisites: None


Course Description:

This course is an introduction to the function and impact of mediated and mass communication in society. This course explores the history and contemporary landscape of radio, television and film. Related mass communication theories, new technologies, media effects and ethical issues are addressed.


Course Objectives:

At the completion of this course the student should be able to:

  1. Understand the origins and differences among the mass media in Europe and the U.S.
  2. Understand the progression of mass media forms of radio, television and film industry.
  3. Understand the economic foundations for the mass media in the current digital media climate.
  4. Explore the function and impact of mass communication in society.
  5. Define, identify and apply a number of communication theories.
  6. Address current ethical issues in mass commutation.
  7. Demonstrate progress in strengthening analytical and critical thinking skills.


Required Reading:

VIVIAN, John (2008) Media of Mass Communication. 11th ed. Pearson Education.

CAMPBELL, R., MARTIN, Chr. R., FABOS, B. (2011) Media and Culture: An Introduction to Mass Communication. 8th ed. Bedford/St. Martins.