Creative Portfolio Development

Course No:                  CMM 415

Course Title:               Creative Portfolio Development

Credits:                       3


Catalog Description


This course requires students to conduct in-depth evaluation of their portfolio of work within the Marketing Communication major.  Students will reflect on the importance of aesthetics and using the portfolio to persuade while mastering the professionally vital skills of revision, creating a digital presence, honing presentation skills, and engaging in the rigorous critiquing process so integral to the marketing communication field.


Learning Outcomes


At the end of this course the student should be able to:

  • Objectively review a series of materials to evaluate areas of strength and weakness.
  • Understand the theoretical principles underlying the processes of creativity and persuasion.
  • Create a diverse range of professional-level marketing communication collateral.
  • Engage in a rigorous critique process leading to extensive revision, rewriting, re-concepting of student’s body of work.
  • Create a digital presence for their professional portfolio and personal brand.
  • Conduct themselves in a professional and persuasive manner while showcasing their portfolio during an interview.


Required Readings


  • Csikszentmihalyi, M. (2013) Creativity: the psychology of discovery and invention. New York: Harper Perennial.
  • Pink, Daniel. (2009) Drive: the surprising truth behind what motivates us. New York: Riverhead Books.
  • Vanden Bergh, B & Stuhlfaut, M. (2006) Is Advertising Creativity Primarily an Individual or Social Process? Journal of Mass Communication & Society. 9: 373-397.