Course No: CMM370
Course Title: Communication Research Methods
Students will learn the research and analysis tools they need to be successful in the required senior courses: Thesis I and II. This course covers social scientific quantitative and qualitative research skills and forms used by communication scholars.
At the end of this course the student should be able to:
- Read and understand a social science research journal article.
- Develop a testable hypothesis.
- Design and execute a social science research study.
- Articulate the differences between quantitative and qualitative research methods
- Berger, A. A. (2014). Media and Communication Research Methods (3rd Edition). Thousand Oaks: Sage Publications. (on reserve, but suggest purchase)
- Lindlof, T.R. & Taylor, B.C. (2002). Qualitative Communication Research Methods (3rd Edition). Thousand Oaks: Sage Publications. (On reserve)
- Pennington, N., (2017). Ties strength and time: Mourning on social networking sites. Journal of Broadcasting & Electronic Media, 61 (1), 11-23. doi:10.1080/08838151.2016.1273928
- Wimmer, R. D. & Dominick, J. R. (2014). Mass Media Research: An Introduction (10th Edition Ch.1-7). Boston: Cengage Learning
- Six journal articles pertaining to the research or analysis method being covered in class.