Communication Research Methods

Course No:                  CMM370

Course Title:               Communication Research Methods

Credits:                       3

 

Catalog Description

 

Students will learn the research and analysis tools they need to be successful in the required senior courses: Thesis I and II.  This course covers social scientific quantitative and qualitative research skills and forms used by communication scholars.

 

Learning Outcomes

 

At the end of this course the student should be able to:

  • Read and understand a social science research journal article.
  • Develop a testable hypothesis.
  • Design and execute a social science research study.
  • Articulate the differences between quantitative and qualitative research methods

 

Required Readings

 

  • Berger, A. A. (2014). Media and Communication Research Methods (3rd Edition). Thousand Oaks: Sage Publications. (on reserve, but suggest purchase)
  • Lindlof, T.R. & Taylor, B.C. (2002). Qualitative Communication Research Methods (3rd Edition). Thousand Oaks: Sage Publications. (On reserve)
  • Pennington, N., (2017). Ties strength and time: Mourning on social networking sites. Journal of Broadcasting & Electronic Media, 61 (1), 11-23. doi:10.1080/08838151.2016.1273928
  • Wimmer, R. D. & Dominick, J. R. (2014). Mass Media Research: An Introduction (10th Edition Ch.1-7). Boston: Cengage Learning
  • Six journal articles pertaining to the research or analysis method being covered in class.