Campaign Planning and Client Services

Course No:                  CMM 405

Course Title:               Campaign Planning and Client Services

Credits:                        3


Catalog Description

This class is a culmination of advanced study and application of the principles of developing a marketing communication campaign for a client through experiential learning. Student teams partner with clients to complete every stage of planning a campaign including assessing the client’s problem, developing a marketing communication strategy and marketing communication plan, conceptualizing and executing creative materials, persuasively presenting their work, and engaging in revision to address client concerns. Particular emphasis is put on understanding the principles of excellent client service. Prerequisites: CMM103 and CMM204, junior standing. «Prerequisites: CMM103 and CMM204, junior standing.


Learning Outcomes

At the end of this course the student should be able to:

  • Develop and implement a marketing communication strategy to address a clients’ needs.
  • Create proper reporting and record keeping throughout the campaign planning process.
  • Create engaging deliverables for a campaign in a timely manner.
  • Revise work substantially and repeatedly.
  • Serve as an effective member of a team and engage in constructive collaborative work.
  • Adhere to deadlines.
  • Deliver effective oral and visual presentations.

Required Readings

  • Coughter, Peter (2012). The Art of the Pitch: Persuasion and Presentation Skills that Win Business. New York: Palgrave Macmillan.
  • Gangadharbatla, Harsha (2017). Advertising Campaigns Workbook Irvine: Melvin & Leigh, Publishers.
  • Solomon, Robert (2008). The Art of Client Service. New York: Kaplan Publishing.