Business Fundamentals Strategies II

Course No: BUS 121

Course Title: Business Fundamental strategies                

Course Credits: 3


Catalog Description

Half of a two-term integrative interdisciplinary course (with Business Fundamental Methods – BUS 120) focusing on the interdependencies in business while providing a foundation for advanced study and a framework for defining internship and career direction. Readings, exercises, and team projects are used to develop the analytical, interpersonal, and communication skills required for business success.


Learning Objectives:

  • Identify the main participants, activities and strategies of business, and explain their role in the achievement of organizational objective
  • Learn to read analytically and think critically
  • Develop interpersonal skills and an ability to work collaboratively in teams
  • Practice writing and oral communication skills
  • Learn to read reports, news and cases from a business point of view.


Required Reading

Ferrell, O. C., Hirt, G., & Ferrell, L. (2010), Business: A Changing World 9th edition. McGraw-Hill Irwin. ISBN: 978-1-259-06052-6