Business Analysis & Research

Course No: BUS 370       

Course Title: Business Analysis & Research

Credits:  3


Catalog Description

A prerequisite for the Semester Internship, focus is on translating a business problem into a research project. Includes approaches to industry and internal analysis, ways to identify relevant data and appropriate sources, primary and secondary data collection, methods of data analysis and effective interpretation and presentation of findings. Examples of published research in business will be analyzed to provide a foundation for the creation of an effective research design proposal for an actual business problem as the final deliverable in the course.


Learning outcomes

The overall objective of this course is to enable students to effectively identify and research business problems, and then develop and present actionable recommendations based on their findings.  In particular, at the completion of this course students should be able to:

  • Identify and clearly articulate a business problem
  • Develop specific research questions from a business problem
  • Create a robust and feasible research design and an implementation plan
  • Utilize social networking skills to facilitate access to information
  • Identify relevant and targeted secondary information sources
  • Gather primary information through observation, interviews, and questionnaires
  • Synthesize findings and draw conclusions
  • Develop written summaries (reports) of their research and prepare and deliver effective oral presentations


Covered Topics

This course covers four modules:

  • Economics
  • Statistics
  • Finance
  • Financial Statement Modeling


Required Readings

No textbook is required for this class.  Readings will be assigned on an ongoing basis.


Other Required Readings

  • Harvard Business School Press (June 16, 2005). SWOT Analysis I: Looking Outside for Threats and Opportunities. – HBS Press Chapter, Harvard Business School, Boston, MA.


  • Harvard Business School Press (June 16, 2005). SWOT Analysis II: Looking Inside for Strengths and Weaknesses. Harvard Business School, Boston, MA.


  • Writing literature reviews: a guide for students of the social and behavioral sciences. Jose L. Galvan.


  • Other readings will be assigned and posted to our Canvas site


Recommended Readings

Zikmund, W.G. (2002) Business Research Methods, 7th edition. Mason, Ohio: Thomson South-Western

ISBN: 0-03-035084-0 (if you have the 8th edition, that’s fine too)