Public Relations

 Course Number: CMM 203

Course Title: Public Relations

Credits: 3

Pre-requisites: None

 

Course Description:

Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity, techniques, and effective use of media.

 

Course Objectives:

At the completion of this course the student should be able to:

  1. Distinguish between PR, marketing and advertising.
  2. Understand the development of public relations over the last century.
  3. Appreciate the role of communication in the modern corporation.
  4. Understand the connection between mass media, consumers and public relations.
  5. Analyze the role of the World Wide Web and the social media in public relations.

 

Required Readings:

Allen H. Center, Patrick Jackson, Stacey Smith, and Frank R. Stansberry. Public Relations Practices. Managerial Case Studies and Problems. Pearson, 2014. Print.