Course No.: BUS 200

Course Title: Marketing

Credits: 3

  

Catalog Description:

An introductory overview of marketing in the 21st century. Techniques for the application of key marketing frameworks and tools for analyzing customers competition and marketing strengths and weaknesses are examined. Emphasis is placed on methods for the selection on target markets. Strategies that integrate product, price, promotion and place to meet needs of a target market are studied

 

Learning Outcomes:

At the completion of this course students will be able to:

  • Acquire a holistic understanding of marketing theories and concepts
  • Learn how to implement theoretical aspects to a specific marketing project
  • Develop the ability to analyze real business scenarios
  • Understand how to identify key aspects of Marketing activities

 

Required Reading:

Fahy, J. & Jobber, D. (2015). Foundations of Marketing (5th. Edition). Berkshire: McGraw Hill Education