Through their course work, students undertaking Communications explore the many ways media impacts the individual and society, locally and internationally. Students are provided with a solid academic background that promotes written and critical thinking skills, as well as theoretical and applied knowledge.

Internships is an integral part of the curriculum. Through experience in industry, students learn how to prepare for their professions. Possible internship roles include movies, TV and radio production, advertising and marketing activities and written and on-line press production.

Learning Outcomes

  1. Develop a basic understanding of theories and concepts in the field of Communication;
  2. Demonstrate an understanding of the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital film making);
  3. Demonstrate they understand the research methods used in the many fields encompassed under the umbrella of Communication (marketing communication, internet studies, digital journalism, digital film making);
  4. Articulate the complexity of media’s place in society and culture;
  5. Communicate effectively in written form within the conventions of the communication discipline; and
  6. Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the Communication discipline.

Marketing Communication is a program consisting of courses in the area of Marketing and Communications, with 126 required credits for a Bachelor’s Degree, 65 of which are completed in the first two years.

The program offers students general requirements, as well as elective courses that coincide with students’ interests, which students themselves can choose together with the Dean of Students.  In order to successfully complete the program in four years, students must also partake in a 12-credit internship program.

Students can complete the four-year International Business, American Bachelor’s Degree program entirely in Madrid, earning a degree from Endicott College, or finish up their degree on site at Endicott College, or any other American college or university in the world.

Program of Study

Curriculum Requirements – Associate Degree

Total Credits Required: 65

Curriculum Requirements – Bachelor Degree

Total Credits Required: 126

General Education Core Requirements (6 credits)

  • ENG 111 Critical Reading & Writing I – 3 cr. +info
  • ENG 112 Critical Reading & Writing II- 3 cr. +info

Individual and Society (3 credits) 

  • PSY 100 Psychology – 3 cr. +info

Global Issues (3 credits)

  • International Studies Course – 3 cr. +info

Literary Perspectives (3 credits) 

  • ENG 102 Introduction to Literature – 3 cr. +info

Values and Ethical Reasoning (3 credits) 

  • PHL 104 Ethics – 3 cr. +info

Aesthetic Awareness and Creative Expression (3 credits) 

  • ART 102 Visual Art and Cultural Values II – 3 cr. +info

Quantitative Reasoning (3 credits) 

  • One Math Course – 3 cr. +info

Science and Technology (3 credits) 

  • ENV 150 Environmental Issues – 3 cr. +info

World Cultures (3 credits) 

  • One World Culture Course – 3 cr. +info

Free Electives (12 credits) 

  • ENG 103 Speech – 3 cr. +info
  • Three Approved Elective Courses – 9 cr. +info

Communication Requirements (21 credits) 

  • CMM 106 Media & Culture I – 3 cr. +info
  • CMM 107 Media & Culture II – 3 cr. +info
  • CMM 103 Advertising Fundamentals – 3 cr. +info
  • CMM 203 Public Relations – 3 cr. +info
  • CMM 306 Social Impact of the Media – 3 cr. +info
  • BUS 121 Business Fundamentals I – 3 cr. +info
  • BUS 200 Marketing – 3 cr. +info

Internship 

  • INT 200 Internship II – 2 cr. +info

Total Degree Requirements (in first 2 years) – 65 cr.

General Education Core Requirements (6 credits)

  • ENG 111 Critical Reading & Writing I – 3 cr. +info
  • ENG 112 Critical Reading & Writing II- 3 cr. +info

Individual and Society (3 credits) 

  • PSY 100 Psychology – 3 cr. +info

Global Issues (3 credits)

  • International Studies Course – 3 cr. +info

Literary Perspectives (3 credits) 

  • ENG 102 Introduction to Literature – 3 cr. +info

Values and Ethical Reasoning (3 credits) 

  • PHL 104 Ethics – 3 cr. +info

Aesthetic Awareness and Creative Expression (3 credits) 

  • ART 102 Visual Art and Cultural Values II – 3 cr. +info

Quantitative Reasoning (3 credits) 

  • One Math Course – 3 cr. +info

Science and Technology (3 credits) 

  • ENV 150 Environmental Issues – 3 cr. +info

World Cultures (3 credits) 

  • One World Culture Course – 3 cr. +info

Free Electives (12 credits) 

  • ENG 103 Speech – 3 cr. +info
  • BUS 110 Computers – 3 cr. +info
  • ENG 106 English Communication – 3 cr. +info
  • IST 215 The New Europe – 3 cr. +info

Communication Requirements (21 credits) 

  • BUS 120 Business Fundamentals I – 3 cr. +info
  • BUS 200 Marketing – 3 cr. +info
  • CMM 106 Media & Culture I – 3 cr. +info
  • CMM 103 Advertising Fundamentals – 3 cr. +info
  • CMM 203 Public Relations – 3 cr. +info
  • CMM 107 Media & Culture II – 3 cr. +info
  • CMM 306 Social Impact of the Media – 3 cr. +info
  • GD 105 Introduction to Computer Graphics – 3 cr. +info
  • BUS 270 Communication in Business – 3 cr. +info
  • CMM 207 Writing for the Media – 3 cr. +info
  • CMM 370 Communication Research Methods – 3 cr. +info
  • BUS 415 Business Negotiation – 3 cr. +info
  • CMM 204 Promotional Writing – 3 cr. +info
  • CMM 312 Strategic Media Planning – 3 cr. +info
  • CMM 379 Semester Internship Strategies – 1 cr. +info
  • CMM 335 Social Media and Marketing – 3 cr. +info
  • CMM 380 Media Ethics – 3 cr. +info
  • BUS 320 Organizational Behavior – 3 cr. +info
  • BUS 450 Dynamics of Leadership – 3 cr. +info
  • CMM 405 Campaign Planning and Client Services – 3 cr. +info
  • CMM 415 Creative Portfolio Development – 3 cr. +info
  • BUS 320 Sales Management – 3 cr. +info

Senir Thesis Project (6 credits)

  • CMM 489 Senior Thesis I – 3 cr. +info
  • CMM 490 Senior Thesis II – 3 cr. +info

Internship 

  • INT 200 Internship I – 2 cr. +info
  • CMM 480 Semester Internship Strategies – 12 cr. +info

Total Degree Requirements – 126 cr.

 

 

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